It’s The Impact is more than just a name. It’s our mission.
We have a collective duty to make the world better than when we entered it.
We don’t have to accept that society is just the way it is.
We can be changemakers.
We can be mavericks.
What we believe
Actions of purpose-driven people have the ability to manifest change in THE world. A single person can send a tidal wave of change in the beliefs and behaviors of others to make OUR world a better place.
Here are the pillars on which It’s The Impact stands:
Purpose-driven leaders have the ability to change the world.
We can have an equitable world where “the best” isn’t reserved exclusively for the 1%.
A world that takes care of its citizens is a world we believe in — and can achieve.
The systems that oppress, exploit, and break others are our responsibility to dismantle.
How we achieve it
Through our coaching, under the vision of It’s The Impact founder Rayne Martin, we help changemakers who are looking to build up the world with lasting impact to build stronger communities, grow stronger businesses, and be a force within their private, non-profit, or government organizations.
Who we serve
We are honored to work with leaders and organizations that are some of the most-known in their respective industries. From education to non-profit to government and social change makers, we help change-agents who know they want to:
Have a bigger impact and lead more effectively
Have a career more aligned with their vision
Serve the communities they aim to empower on a greater scale
Find ease and alignment when it comes to working in their purpose
Tackle the thoughts, beliefs, and assumptions they have so that they can master their mindset
Take pivoting action toward their grand vision
Our greater mission
You can change the world — that you are limitless and capable of doing hard, audacious, amazing, life-changing things.
By empowering you to embrace your vision, and providing leaders with big strategies for how to get there, we are doing our life’s mission to make the world a better place for ourselves and the generations to come.
Our Services
It’s the Impact offers three tailored programs to meet the unique needs of our clients:
Impact Leadership Coaching helps you clarify and communicate your purpose, strategically focus on high-impact initiatives, and overcome obstacles to reach your full leadership potential.
Purpose Path Coaching provides clarity and direction for your career or business, helping you operate within your Zone of Brilliance, take decisive next steps, and overcome limiting beliefs.
The Changemaker offers you and your team deep, ongoing support to help leaders turn bold ideas into action, build relationships, resilience, confidence, and drive meaningful change.
Executive Coaching (1:1)
Most senior leaders don’t need more advice.
They need space to think clearly — and someone who can challenge how they’re thinking while they do it.
Because what looks like a time issue is often a clarity issue.
What feels like a team issue is often a decision pattern.
And what shows up as pressure is often changing how you lead — without you realizing it.
In this work, we focus on:
Getting out of urgency-driven decision making
Clarifying what actually matters (and what doesn’t)
Strengthening how you think, not just what you do
Delegating in a way that builds ownership across your team
Leading with consistency — even under pressure
This is a structured, real-time thinking partnership.
Not theory. Not surface-level support.
Best for: Senior leaders who want to lead more clearly, decisively, and sustainably.
Our Services
Executive Coaching (1:1)
Most senior leaders don’t need more advice.
They need space to think clearly — and someone who can challenge how they’re thinking while they do it.
Because what looks like a time issue is often a clarity issue.
What feels like a team issue is often a decision pattern.
And what shows up as pressure is often changing how you lead — without you realizing it.
In this work, we focus on:
Getting out of urgency-driven decision making
Clarifying what actually matters (and what doesn’t)
Strengthening how you think, not just what you do
Delegating in a way that builds ownership across your team
Leading with consistency — even under pressure
This is a structured, real-time thinking partnership.
Not theory. Not surface-level support.
Best for: Senior leaders who want to lead more clearly, decisively, and sustainably.
Executive Team Leadership Coaching
Most leadership teams don’t struggle because of strategy.
They struggle because of how they operate.
Decisions stall.
Work flows upward.
Priorities compete.
Relationships break.
And over time, everything starts to feel more urgent than it actually is.
This work focuses on changing how the team works together day to day:
Strengthen how leaders work together — improving relationships, feedback, and how they navigate tension
Increase productive disagreement — without avoidance or unnecessary escalation
Clarify what matters most and drive that clarity across the team
Reduce urgency-driven patterns and competing priorities
Strengthen delegation in ways that build capacity across the organization
Redirect leadership time toward strategic work instead of operational pull
Enable the team to move work forward without constant escalation to the top
Format typically includes:
Regular team working sessions
Structured, applied exercises (not just discussion)
Optional 1:1 coaching to support individual leaders
Best for: Teams that aren’t operating as effectively as they should — despite strong individual leaders.
Job Transition & Career Coaching
Career transitions often get more complicated as we advance in our leadership.
You move toward what’s available.
What looks achievable?
You go for what feels like the right next move.
But what is the most logical may not be the right next move for you.
This work supports you in getting the exact job you want by:
Clarifying what you actually want next — beyond title or compensation
Positioning your skills beyond your direct experience
Preparing for high-level conversations and interviews
Navigating offers, tradeoffs, and decisions with clarity
Stepping into your next role with confidence and intention
This isn’t about finding a job.
It’s about making the right move — and leading differently because of it.
Best for: Senior leaders navigating meaningful career transitions.
Your Next Move
If you’re looking to think more clearly, lead more effectively, and operate in a way that actually holds — let’s talk.